Screenshot of a website design.

Brand Work

Brand Design| UX Design | graphic design | illustrations | animations | email marketing | social Ads

Task: redesign proposal. Design a homepage header (desktop), an email newsletter (mobile), and a Facebook ad by interpreting the existing brand brief.

Turnaround in 5 working days.

The brand is a tech start-up providing a cloud-based team organization software to share files and track workflow.
Design Elements

Colours
yellow colour block
dark blue colour block
light beige colour block
dark beige colour block
green colour block
brown colour block
light blue colour block
purple colour block
Typography


Roboto
This is a smashing tagline in Roboto
This is a smashing tagline in Roboto
This is a smashing tagline in Roboto
Shapes

A group of base shape helps to bring out the spirit of a brand which were joyful, ambitious, friendly, clear and calm.
illustrated graphical shapes for a website
Illustrations

Keeping the timeframe in mind, half of the illustrations are made by me (top half), half are free to use illustrations that I modified to fit the brand (bottom half).
illustrated graphic components for a websiteillustrated graphic components for a website
Animations

Simple animation elements were key in this design to make the graphics stand out and draw attention.
Website

Main goal:
product front and centre, clear call to action, clear navigation.
wireframes of a desktop website
wireframes of a desktop website
Screenshot of a website design.
Email

Main goal:
call to action, information, engagement.
Ad

Main goal:
awareness, engagement, call to action.