Avinode

A screen shot of the avinode.com start page.

brand building | graphic design | UX/UI design | print | socials | copy | UX copy

Avinode is a B2B company in the BizAv SaaS sector. When I joined the company they needed a full remake of all graphical elements, from a new website to a new visual guideline. With the global market that is the customer base of Avinode, I created the visual expressions to be as neutral yet storytelling as possible.
Visual guidelines

The new brand identity focuses on light and airy with an abstract hint towards the jet industry. Having taken a step away from the green color that was the Avinode signum, but still keeping it in functional elements to enhance important messages.
The Avinode logo.
One page from Avinode Group's visual guidelines.
One page from Avinode's visual guidelines.
Step into the fast lane with Takeoff Ready

A new concept to make bookings even faster and smoother. The logo needed to be connected to Avinode, but able to stand on it’s own as well as work as an icon.
Different variations of the Take Off logo.